Workshop

Welcome to our interactive digital marketing workshop for business owners! If you’re looking to gain a better understanding of digital marketing, this workshop is tailor-made for you.

What We’ll Cover:
Throughout the session, we’ll provide a basic overview of marketing principles and delve into how digital marketing amplifies its impact. We’ll cover essential topics like audience development, crafting engaging social media posts, harnessing the power of Facebook, LinkedIn, Instagram, and Google Ads for digital advertising, and measuring success.

We’ll also introduce you to handy tools to simplify the creation and management of your digital marketing efforts. To ensure a personalised experience, we’re limiting the group size, allowing for ample interaction and engagement.

Catering:
To keep you fueled and refreshed, we’ll provide delicious snacks and beverages during the workshop, and a sumptuous lunch at the end.

Duration:
The session will last 5 hours, with scheduled breaks, and lunch served at the end.

Bring Along:
To make the most of the practical exercises, we encourage you to bring your own laptops.

Don’t miss this opportunity to empower your business with digital marketing expertise. Book your spot now and get ready to embark on a transformative learning journey!

1. Welcome & Introduction

2. Understanding Marketing Basics

We’ll dive into the fundamental principles of marketing. Our focus will be on empowering you to identify your most lucrative target audiences and develop messaging that speaks directly to their needs and aspirations. We’ll guide you through the process of positioning your products and services as the benchmark in your industry, making it effortless for customers to engage with your brand.

3. Leveraging Digital Media for Targeted Marketing

Get ready to explore the vast realm of digital media channels and their potential for targeted marketing. Just as we do at The Orange Workroom, we’ll show you how to leverage these platforms effectively to reach and engage with your specific audiences. We’ll also touch on the power of search engine optimisation (SEO) and search engine marketing (SEM) in amplifying your online presence.

4. Communicating with Audiences through Social Media

We understand that social media is a vital avenue for building connections. We’ll demonstrate the importance of social media in your marketing efforts. Through interactive discussions and case studies, you’ll learn to identify the right social media platforms for your business, craft compelling content, and engage with your followers authentically.

5. Utilising Paid Advertising for Effective Marketing

We know that paid advertising can be a game-changer. In this segment, we’ll introduce you to powerful channels like Google Ads and Facebook Ads, helping you create impactful ad campaigns. Together, we’ll explore various targeting options and ad formats, enabling you to make data-driven decisions while effectively managing your budget and monitoring ad performance.

6. Measuring Marketing Performance and Analytics

We’ll delve into the art of measuring marketing performance and analysing analytics. With a focus on setting clear goals and key performance indicators (KPIs), we’ll provide you with an overview of the tools and techniques needed to track essential marketing metrics. By making sense of analytics data, you’ll be empowered to optimise your marketing strategies for maximum impact.

7. Q&A and Interactive Discussion

Corné Botha is an experienced marketing strategist with a proven track record of over 24 years, adept at navigating the dynamic landscape of diverse sectors. As the owner and founder of The Orange Workroom, his passion lies in assisting businesses in achieving remarkable growth and success through innovative marketing strategies.

In addition to his extensive experience, Corné has had the privilege of working for prominent brands such as MTN, Verizon Business, TransUnion, and MWEB. Furthermore, Corné was part of the team responsible for the rebranding of the Afrikaans television channel, kykNET. His creative insights and strategic thinking were instrumental in shaping the channel’s audience personas and enhancing its market presence.

Throughout his career, Corné has crafted impactful marketing strategies for a wide range of clients across diverse industries. His areas of expertise encompass Information Technology (IT), fiber connectivity, luxury vehicle accessories, industrial and mining sectors, service stations, solar energy providers, accounting and financial firms, entertainment providers, health and beauty specialists, as well as the non-profit sector. By understanding the unique dynamics of each industry, Corné has been able to tailor his strategies to meet the specific needs and objectives of his clients, driving their growth and success.

He holds a BTech degree in Business Communication, further complemented by the Chartered Marketer designation awarded by the Marketing Association of South Africa in 2013. His commitment to continuous learning ensures that he remains at the forefront of industry trends and leverages the latest tools and techniques to drive results.